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DEMO PROJECT / CAFÉ

A moment to pause.
A look to remember.

How one idea can bring a cup, a menu and a campaign together. An exploration of visual direction for an imaginary café.

Visual identityPrinted materialsPromotional content
pauză. brand identity concept — café materials in burgundy, cream and blue
Our own concept project. AI-generated mockup; the business is fictional.
01 / THE STARTING POINT

More than
a coffee to go.

The idea: a place where a short break becomes a little ritual. The message, colours and materials should convey the same feeling, from first impression to last sip.

02 / THE DIRECTION

Warm. Simple.
Full of character.

Burgundy and cream paper bring warmth; blue adds contrast. Geometric shapes and open space create a rhythm, while the name stays easy to recognise across every format.

BurgundyCreamBlue
03 / IN USE

One family
of materials.

  • Cup and serving materials
  • Menu and promotional cards
  • Visuals for posts and announcements
  • Consistent rules for colour, typography and layout
04 / FOR YOUR PROJECT

We start with
what sets you apart.

Tell us who you want to reach, what you offer and where you'll use the materials. We'll define a direction that fits your business and apply it to the formats you need.

Plan your project